Promoting Romania's Image
I have been planning to work on the issue of Image and promotion of cultural values since 2005 and there has been progress made in this field, mostly due to the contribution of country branding makers as Simon Anholt and Philip Kottler and other specialist in Marketing Places and Branding. My research in this complex field, as a crossroad between political sciences and marketing, lasted two years during the Graduate School. A project of thesis of PHD in this field was developed during 2007's summer. But the subject of avant-garde in this area was considered less important than the studies of the past and political history. As a result it has never found the light in a long lasting relation between the Faculty of Political Sciences and me. That was really a shame because in the eyes of a believer that could have been a true success story. I honestly believe that the access to modern joint-ventures between different fields of research can only help the evolution of a subject, of a domain. And my contribution was to relate apparently total different fields in order to increase the potential of development of the complex domain that are the political sciences, towards a practical approach of the old and new theories concerning the development of democracy after the totalitarian trauma in the post-totalitarian societies.
I have focused on the issue of the image because the well functioning of such a country, especially Romania, is also based on the way that it is perceived from outside. Unfortunately there is no symmetry and no correspondent between what Romania wishes to promote and how it is really seen and promoted by others.
Opinions are divided in that sense, because some people consider that "no news is good news" and others, as the marketing specialists argue, news, no matter if they are favorable or not make the subject of discussion exist in the eyes of the world. So it is very important that the country's name appears in the columns of the news papers, even if it is to criticize negative aspects in politics, policies and social events
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